The brand is strong, but the story is off.
Positioning has drifted, and sales, marketing and your website each tell it a little differently. We find where the story broke and pull it back together.
Services
We start with your brand, then build it for AI.
Every company comes to us in a different place. Before AI creates anything, we make sure your foundation and your story are right. Then we build it so every person and every AI tool on your team can work from it, and we keep it current.
Where you're starting from
Which one sounds like you?
Most companies we talk to recognize themselves in one of these.
The pieces exist, but they're scattered.
Decks, docs and folders, and nobody's sure which version is right. We organize what you have into one foundation everyone can trust.
You're starting something new.
A new product, a rebrand, or a brand that was never really built. We build the foundation with you from the ground up.
The foundation is solid. It needs to work with AI.
Your strategy is sound, but your AI tools can't use it yet. We turn it into a foundation your team and every AI tool can work from.
How an engagement works
Why the foundation comes first.
AI is only as good as what it's given. If the story is off, AI repeats it faster, in every channel. So we get it right first, then build it for AI.
- 1
Assess
We research your company the way a buyer would: your website, your competitors, and what AI tools say about you.
We listen to your sales and customer calls, review what you already have, and talk with your team. Then we tell you what's solid, what's off, and what's missing.
- 2
Get the foundation right
We build your story, facts, proof, voice and design from your own material and what buyers say on your calls. Where there's a gap, we fill it with research and label it as research.
AI speeds up the drafting. A person at Pebble reviews every draft of your foundation, and you approve every fact before it's used.
See two pages from Pebble's own foundation → - 3
Build it for AI
Your foundation lives in Ripple, inside the AI tools your team already works in: Claude.ai, ChatGPT, Claude Code, Codex, and most tools that accept a custom MCP connector.
Three agents work from it with your team: The Strategist helps plan and create, The Quality Gatekeeper checks what gets created against your brand, and The Synthetic Buyer Models give a quick read on how your buyers are likely to react.
- 4
Keep it current
As your company and market move, we update the foundation, and new sales and customer calls feed into it. We review it regularly so every change is correct and carried through.
Your research, documents and outputs are yours to keep.
Laura is personally in the loop on every engagement. Website, content, and fractional CMO work can be scoped on top.
Who we work with
One engagement, two ways in.
In-house marketing teams
You own what your AI is given to work from. The engagement builds your foundation from your own material and puts it in your team's tools.
Agencies and fractional leaders
Pebble works with agencies and fractional leaders as partners. When a team runs on Ripple, its outside partners work inside the same guardrails instead of starting from a blank brief.
Fractional CMO
When you need more than the foundation.
Some teams need a marketing leader too. On top of the engagement, Laura works hands-on as your fractional CMO on brand, positioning, and go-to-market, with your foundation underneath all of it.
She started in PR and has 20+ years in branding and positioning across agencies and in-house teams. She led marketing at two startups that sold, one as marketing director and one as CMO, and was CMO at Devici, where she built the go-to-market and brand from the start. Pebble is what she built next.
Laura McAliley
Founder, Pebble Marketing · Raleigh-Durham, North Carolina
Client & colleague testimonials
Two decades of clients and colleagues.
"Working alongside Laura at Security Journey and later at Devici, I witnessed her exceptional ability to fuse strategic vision with execution. She doesn’t just lead marketing. She immerses herself in the product, deeply understands user needs, and crafts narratives that resonate. Under her leadership, we elevated brand presence, accelerated user adoption, and consistently exceeded growth goals. Her collaborative style and data-driven creativity made her indispensable."
"Laura is both strategic and creative, with a rare ability to simplify complex marketing problems. She brings structure without rigidity, adapts quickly, and focuses on what really drives growth. Watching her work across channels, teams, and tech is impressive, and she actually gets things done."
"Laura helped me take the marketing foundations I built and mature them with strategic guidance and tactical execution. She understood what I needed, pulled the right pieces out of my head, translated them into messaging that moved people, and sales. She didn’t just advise. She built it with me."
FAQ
Questions about working with Pebble
Is this a tool or a service?
A service supported by a tool. Pebble does the research, builds your foundation with your team, and keeps it current. Ripple is where the foundation lives and how your team uses it every day, inside the AI tools they already work in.
Where do you start?
With an assessment. We research your company the way a buyer would, listen to your sales and customer calls, and review what you already have. Then we tell you what's solid, what's off, and what's missing, before anything gets built.
What does my team do?
Your team is a big part of getting the foundation right. You join interviews and share everything that shapes the brand: assets, sales and customer calls, data, case studies and anything else we should see. Then you review and approve the foundational documents before AI builds on them. After that, your team works from the foundation in the AI tools you already use.
Which AI tools does it work with?
Claude.ai, ChatGPT, Claude Code and Codex, and most AI tools that accept a custom MCP connector.
Do we keep what you build?
You keep all the research, documents and outputs, and they stay yours if the engagement ends. Ripple itself (the code, scripts and skills that run it) stays with Pebble.
Do you work with agencies and fractional CMOs?
Yes. Pebble works with agencies and fractional leaders as partners. Book a walkthrough, tell us how you work, and we'll take it from there.
Can you also do our website, content, or fractional CMO work?
Yes. Website, content, and fractional CMO work are scoped separately, on top of the engagement.
How do we find out what this would look like for us?
Book a walkthrough. We'll look at where your team is, what you already use, and what you need, and scope it from there.