Ripple, the brand context engine
One brand foundation for every AI tool your team uses.
Everyone on your team stays on the same page, even as things change. Ripple delivers your positioning, your buyers, your proof and your voice, ready to use. Your AI knows your brand, so content and strategy move faster. Every AI tool, team member and partner works from it. A person builds it with you, so the strategy behind every draft is right. And it grows and updates as your company does.
Works inside Claude.ai, ChatGPT, Claude Code and Codex, and most AI tools that accept a custom MCP connector.
Say goodbye to static, out-of-date brands.
Someone rewrote the positioning. Sales got a new deck. The homepage and a few other pages got updated. And the custom GPT, the Claude project, the agency's prompts, and the new hire's chat window are each working from whatever they were handed first.
AI fills the gaps either way. Without your context, it fills them with the industry average, and everybody starts to sound the same.
Ripple keeps up. It connects to the AI tools your team already uses, so the sales GPT, the marketing project and your agency all pull from the same current version. When the positioning changes, we update it once with a dated reason, and the next session picks it up. New calls feed in, so it follows what buyers are saying.
Built from your own material
A brand one-pager is a good start. Ripple is the rest.
Most teams hand AI a page of voice and tone. It helps with how things sound. Then someone asks it for a proposal, and it has to guess who you sell to, what you can prove, and what changed last quarter.
Ripple holds the whole picture, written so people and AI can both use it:
- Your positioning and message, with the reason behind each decision
- Your buyers, in their own words, from your sales and customer calls
- Your proof: facts, figures and claims, each linked to its source
- Your market and competitors, dated so you can see what moved
- Your voice, design and templates
- Your approved content, and how each channel uses it
It's built from what's already true about your company: your sales and customer calls, your decks, your site, and the decisions you've already made. Where there's a gap, we fill it with research and label it as research, so you always know which is which.
What goes into a foundation →Test your ideas against your buyers' own voice.
Your test audience, built from real customer calls and research. Show them a draft, a headline or a new angle, and each buyer gives you their read, the reasoning behind it and a confidence rating.
It's a fast, directional check that gets you close. Real buyers still have the last word.
How the buyer models work →Every draft gets checked. A person makes the call.
A draft can sound like you and still say the wrong thing. So every one goes through the same checks before it goes out.
- 01
Sources
Any figure with no record behind it gets stopped. When there's no record, Ripple says so.
- 02
Your rules
Brand rules and the common signs of AI writing get checked.
- 03
A second AI
An independent reviewer judges the draft against your standards.
- 04
Modeled buyers
Built from real customer conversations and research, they react to the draft the way your buyers might, and say how sure they are.
- 05
A person
You choose how much a person reviews before anything goes out.
In a walkthrough, we show a real draft going through each step: what got flagged, what the buyers made of it, and the call the person made.
Pebble runs on Ripple.
Pebble built its own brand foundation the same way it builds yours: sourced from its own material, confidence rated, reviewed by a second AI, and tested against a model of the buyer. This page was drafted and checked by it.
How teams work with Pebble.
Pebble works with in-house marketing teams, and with agencies and fractional leaders as partners. When you need more than the foundation, Laura works hands-on as your fractional CMO.
A lot of marketers are trying to build this context layer on their own. I know how much work it takes, because I've been building it too.
In 20+ years of brand and positioning work, I've seen too many brands live in a slide deck that only a few people in marketing ever open, or in a pile of folders where nobody knows which version is right. Ripple is how I keep that from happening. I'm the human in the loop on every Pebble engagement, because AI's value depends on a person who can look at the output and say this is right, or this is wrong.
Laura McAliley, founder About →
