[{"data":1,"prerenderedAt":14},["ShallowReactive",2],{"blog:category:ripple-the-brand-context-engine":3},[4],{"path":5,"title":6,"description":7,"cover":8,"category":10,"date":11,"author":12,"authorAvatar":13},"\u002Fblog\u002Fwhy-i-built-ripple","Why I built Ripple","Brand decks end up on a shelf, and AI can't use them. Here's why I built Ripple, a brand context engine, and what it gives your AI tools.",{"url":9},"https:\u002F\u002Fpub-8ee897e07a1d44b586a02298bfa3f156.r2.dev\u002Ffb3544b5-e3a1-456a-90a3-ca2832fff56e-cover-dark.png","Ripple, The Brand Context Engine","2026-10-28","Laura McAliley","https:\u002F\u002Fpebblemarketing.ai\u002Fteam\u002Flaura-mcaliley-2026.webp",1793151491675]