[{"data":1,"prerenderedAt":40},["ShallowReactive",2],{"home:blog":3,"faq:homepage":13},[4],{"path":5,"title":6,"description":7,"cover":8,"category":10,"date":11,"author":12},"\u002Fblog\u002Fwhy-i-built-ripple","Why I built Ripple","Brand decks end up on a shelf, and AI can't use them. Here's why I built Ripple, a brand context engine, and what it gives your AI tools.",{"url":9},"https:\u002F\u002Fpub-8ee897e07a1d44b586a02298bfa3f156.r2.dev\u002Ffb3544b5-e3a1-456a-90a3-ca2832fff56e-cover-dark.png","Ripple, The Brand Context Engine","2026-10-28","Laura McAliley",{"id":14,"title":15,"extension":16,"items":17,"key":36,"meta":37,"stem":38,"__hash__":39},"faq\u002Ffaq\u002Fhomepage.yml","Frequently asked questions","yml",[18,21,24,27,30,33],{"question":19,"answer":20},"What is Ripple?","Ripple is the brand context engine: one foundation holding your positioning, buyers, proof, voice, design, and research, that your team and your AI tools work from. Pebble builds it and keeps it current.",{"question":22,"answer":23},"Why do I need this?","Your AI tools fill in whatever they don't know about you. Without your context, they fill it with the industry average, and the drafts come back sounding like everyone else. And every time your message changes, someone has to update every prompt, project, and file by hand. With Ripple, it changes once, in one place.",{"question":25,"answer":26},"How is this different from the brand kit in my AI tool?","A brand kit covers your tone and templates. Ripple covers the strategy underneath: who you sell to, why they buy, and what you can prove, each piece traced to its source. Your tools keep their brand kits. Ripple gives them the rest.",{"question":28,"answer":29},"Which AI tools does it work with?","Claude.ai, ChatGPT, Claude Code and Codex, and most AI tools that accept a custom MCP connector.",{"question":31,"answer":32},"Who keeps it up to date?","We build it and keep it current with you. At the start there's more to do: training it, building examples and building its memory of your decisions. So we update it more often in the first months, and less once it knows your brand. A person is in the loop on every change.",{"question":34,"answer":35},"Do we keep what's built?","Yes. Your foundation is yours, and it stays yours if the engagement ends.","homepage",{},"faq\u002Fhomepage","lQ0tzoWEdTyr2nSmEe-n2poQ7U0sTefdfl0Os1FLuW0",1793151491115]